The brand was called Atriva.
Once, it meant “a return to oneself.”

People used to write letters of gratitude, sharing photos — not just of radiant skin, but of something deeper: a light in their eyes.…

Blumeo was born in the age of visual noise.
He was crafted by a team of marketers who knew how to package a dream:
Gradient colors. Viral slogans. Influencers with flawless skin.

The website glowed. The reviews sparkled (paid for). Sales climbed.

When they met, Sam and Eliza were both burned out.
He — an exhausted designer.
She — a psychologist healing from her own trauma.

Together, they created Cora+Co — a care brand,
not born for profit,
but to learn how to live gently, again.

The Root was more than a brand.
It was a calling — heard somewhere between dream and waking.

Its founder, Noah, had spent a month in Peru, among healers and herbalists.
One night, someone said:

“What’s real goes to the root.
What’s fleeting — only into the leaves.”