CHAPTER I — Distractus
He Who Tears the Whole Apart
“Light only exists where you are.
Where you are not — there is shadow.”
— Focusen, Master of Clarity
He didn’t arrive with a bang.
He didn’t whisper in a dark voice.
He simply divided.
First — your attention.
Then — your meaning.
And finally — you.
You wanted to create something pure.
A message. A brand.
A form that brings things together.
But Distractus doesn’t strike directly.
He offers you a thousand screens,
a thousand “opportunities,”
a thousand goals.
And you lose your own.
He says:
“Look there. And there.
You have five seconds to be everywhere.
Everything is urgent. Everything is important. Everything is now.”
You stop being whole.
You become fragments.
Content.
A system with no center.
You feel like you're meant for more,
but you can’t remember what that is.
You start the day with a spark,
but lose it in a flood of tabs.
You build a brand —
but it speaks of everything and means nothing.
You are under the reign of Distractus.
And then He arrives.
Focusen.
He doesn’t shout.
He simply sits beside you.
And says:
“Choose one.”
You resist.
It’s terrifying — to let go of everything else.
But when you choose one,
you remember what it means to be.
You create a brand
that speaks with a single phrase.
You reclaim your voice.
You return to wholeness.
Distractus divides.
Focusen gathers.
Light Covenant
If you feel scattered —
you’ve forgotten where your Light is.
Close your eyes.
Ask yourself:
“What is most essential right now?”
And everything else will fade.
-
Sasha was a designer.
A talented one, truly.
He saw form, felt color.It all began with inspiration —
and ended with... forty open folders.He wanted to make a personal project.
Something of his own. Pure. Full of meaning.
He built a moodboard, came up with a name, even bought the domain.But then — a client messaged: “Urgent revision needed!”
Then — “Check this trend on Behance.”
Then — “What if we try NFTs too?”
Then — “Compare the logos of Chanel, Apple, and IKEA — find what connects them.”Sasha saved it all in a folder called Inspiration.
Then in one called For Later.
Then in Archive 2.0.And soon, he no longer remembered why he even opened Photoshop.
He thought he was working.
But he was drifting.Each morning, he woke up wanting to do something his own.
Each night, he fell asleep with the weight of having done nothing.Distractus had moved in.
Onto his desk.
Into his notifications.
Into the endless stream of “inputs.”
And worst of all — into his head.Distractus didn’t steal Sasha’s talent.
He stole his center.One day, Sasha went to the forest — just to unplug.
He sat by a fire.
And heard a strange voice inside.
Quiet, but steady:
“Name your One Thing.”He got scared.
Because choosing one thing
meant letting go of everything else.But finally, he said out loud:
“I want to illustrate one book. My own.”And Distractus stepped back.
Didn’t vanish — no.
He’s still around.
But now Sasha knows his face.And every time the folders begin to multiply,
he remembers:
“One. Now. The essential.” -
From the Book of Distractus and Focusen
Martha was an entrepreneur.
Her mind was like radar — scanning trends, spotting pain points, sensing market gaps.
She could tell, instantly, what might "take off."
And she acted.First, a natural skincare brand.
A month later — online courses to help women build confidence.
Two months after that — yoga products with custom patterns.Each project was almost successful.
The website — nearly done.
The logo — almost approved.
The photoshoot — scheduled, but not edited.None of it was ever finished.
She wasn’t quitting.
She just kept starting over.And with every new beginning, there was a rush of freshness —
but deep inside, a quiet fatigue,
as if pieces of her soul were scattered across unfinished drafts.When people asked,
“What are you working on now?”
She’d hesitate:
“Well… I’m launching something… but also working on this other thing...”Distractus isn’t always loud.
Sometimes, it wears the mask of ambition and creativity.
It hides behind “multifaceted potential” and “diverse skill sets.”But at its core, it’s the same:
It tears you into pieces.Martha began to feel it —
none of her brands glowed.
They functioned — but didn’t breathe.
They weren’t hers.Seeking clarity, she visited her old mentor —
a woman named Laia, who lived offline, in a quiet house with no internet.Laia listened.
Then she stayed silent.Finally, she handed Martha a mirror — simple, unremarkable.
And said:
“Look. Not at your face — but deeper.
Now say aloud: Why are you here?”Martha couldn’t answer at first.
She cried.But an hour later, still sitting with the mirror,
she finally whispered:
“I’m here to give women their voice —
through beauty, through the body, through ritual.”And in that moment —
two of her brands vanished.
One remained.And it glowed.
It pulsed.
It was hers.Distractus lost its grip.
Focusen entered the temple. -
From the Book of Distractus and Focusen
David was a strategist.
He loved structure, clarity, goals.
Every morning, he started his day with a to-do list.He was the kind of person who always had Notion, Trello — and three backup apps just in case.
He helped others find direction.
Built funnels, brand architectures, product matrices.But strangely —
his own brand never came to life.He knew all the tools,
but couldn’t choose which version of himself to bring into form.
Each idea was written down,
categorized, color-coded —
but none of them breathed.David began to feel it:
the more tasks he added,
the less alive he felt.He was seeking light —
but got lost in the paths he drew himself.Distractus came to him not as chaos,
but as the illusion of progress without movement.One day, David escaped to the mountains.
Just three days offline.
No apps — only a paper notebook.On the third day, for the first time,
he didn’t write a list.
He just watched the horizon.For hours.
And then — like a whisper from far away —
he heard:
“You are not structure.
You are light.
Structure is for the light — not the other way around.”That day, he wrote a single line:
“I create spaces where strategy can feel the soul.”And that became his beginning.
He closed half his platforms.
Deleted 19 out of 23 documents.
Kept one sentence, one essence, one brand.Everything that was once correct —
transformed into something true.This was the third story.
David — who knew everyone’s path
but forgot his own —
until he remembered:
Light does not need a list.